Website copywriting

Nail your online presence with strong webcopy

your about me page

take full advantage of one of your site's most visited pages

At heart, I’m a storyteller. My job is to bring out your authority, humanity, brand voice and values into your About Me page to create those all important personal connections with your audience. Think of it a bit like hiring your own biographer

kerry-campion-copy

your brand voice guaranteed

afraid I can't sound like you?

Not only do I use a range of voice analysis software to imitate your brand’s unique voice but you also have two rounds of revisions. That means there is plenty of scope for me to nail your voice (so your customers don’t even realise it wasn’t you who wrote the website).

customer focused 

making your customers the hero

When I write your website I’m putting your customer front and centre. Too many business owners fall into the trap of writing a bunch of egotistical copy that forgets about the people who keep them in business in the first place

kerry-campion-copy

What's the craic? I'm Kerry...

 

And I love writing website copy that is infused with your brand’s unique voice on every page. I live for stories, and as someone who’s written a novel and dozens of short stories you can bet that I’ve developed an eye for digging them up.

But I want to tell your brand story because here’s the thing: so many of your competitors might be just as qualified as you, have just as many testimonials as you,  been in business as long as you have…

But what can make the difference is the personal connection people can make with you and your brand. That can be the deciding factor in choosing to buy from you.

So don’t hide your unique voice and story buried under lots of “professional” copy that bores your visitors into the arms of your competitors.

Let me help you in inviting people in to see the soul behind your business.

 I’ve learnt that everyone has a story to tell – can I uncover yours?

 

My Process

We start off with an obligation free discovery call. This helps me get a better idea of the scope of your project, offer recommendations and see if we would be a good fit to work together. I then a send a proposal with the price and if you accept we go onto the next phase.

copywriting-brief

I send you the copywriting brief. This is a questionnaire where you fill in crucial details about your business.

We then schedule a meeting to go over it in-depth.

We go deep on unconvering your USP, your target audience, your offer and your competitors.

 

copywriting-brief

I do additional market research and “voice of customer” mining. This usually involves speaking to your customers in a series of interviews (that’s where we get the real juicy stuff). I also analyse your voice using various software to help me nail your unique voice.

 

copywriting-brief

Write, write, write.

You have two rounds of revisions so there is plenty of scope to fine-tune your copy just the way you want it.

 

copywriting-brief

Once any revisions are complete I proof read the final copy (almost there!)

 

copywriting-brief

You get your copy! Time to publish that bad boy.

 

Heard enough? Let’s talk about your copywriting needs

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